The first step in turning ’selling pressure’ into a ‘Two-way Street’ that really works

By Trevor Wilkins - Wednesday, July 1st, 2009

Trevor Wilkins and Eve Luecke of Holis Associates demonstrate Four See — a simple yet extremely effective exercise for gaining insight into the motivations, concerns and agendas of the individuals you are trying to influence or sell to.

Find out more about how this exercise is the first step in Turning Selling Into Buying.

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Trevor Wilkins

Trevor Wilkins is principal of Holis Associates, a business communication, influence and sales training company based in Ottawa. He is a master practitioner of neuro-linguistic programming and has spent 23 years in international sales and business development. He can be reached at trevor.wilkins@holis.ca.

Category: Expert Advice, Video Vignettes.
Industry: Retail, Technology, Services
Functional Area: Marketing
Tags: business development, four see, neuro linguistic programming, NLP, Sales, sales training, selling

One Response to “The first step in turning ’selling pressure’ into a ‘Two-way Street’ that really works”

Sally Tallis says:

November 1, 2009 at 10:56 am

I’m fascinated by the diverse range of views and opinions. Who’s your “go to” guy?