1. Do as much marketing as you can afford.
There is ample evidence from past downturns that the company that maintains its marketing spend through the downturn exits the downturn in a far better position than its competition. Even in the worst of times, there is still business to be written, markets to be taken and [...]
Posts Tagged ‘Sales strategy’
If you were sitting across the table, would you listen to your sales pitch?
by Trevor Wilkins - Friday, July 3rd, 2009Think about the last time you bought something important. Was it today? This week? Last month? Focus on the sequence of events leading up to that moment when you finally, irrevocably decided to buy it – was it important for you to see it, touch it, read the specifications, or maybe just hear an independent [...]
Listen to what the customer wants, then deliver
by Murray and Linda Greenberg - Thursday, July 2nd, 2009Murray and Linda Greenberg, owners of Capital City Luggage, discuss how they have defined their target audience and keep their shop stocked with the right mix of inventory to keep customers coming back.
Where will you take your business in the next 18 months?
by Terry Ledden - Sunday, June 28th, 2009Despite the current economic conditions, opportunities are plentiful for those who are willing to invest the energy to uncover them. Demonstrating the traits of good leadership is crucial, but first, here are specific areas on which to focus when developing your strategy for growing your business.
Your business
You need to be very focused on your target [...]
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