Retailing has always been a hard business. The hours are long, profits are slim, overheads continue to rise and competition never lets up. And now we are in the midst of the worst recession in our lifetimes. So, how are we going to survive? The first reaction of many independent retailers is to work harder, [...]
Posts Tagged ‘Retail’
How to use Twitter as a business development tool
by Lisa Larter - Thursday, July 2nd, 2009Lisa Larter, owner of TELUS dealership Parlez Wireless, has embraced social media as a means to reach out to customers and build sales channels. Here she discusses how Twitter in particular has proven to be an effective tool.
Listen to what the customer wants, then deliver
by Murray and Linda Greenberg - Thursday, July 2nd, 2009Murray and Linda Greenberg, owners of Capital City Luggage, discuss how they have defined their target audience and keep their shop stocked with the right mix of inventory to keep customers coming back.
Customers come first at Parlez Wireless
by Lisa Larter - Tuesday, June 30th, 2009Lisa Larter, owner of TELUS dealership Parlez Wireless in Orleans, discusses the fundamental aspects of good customer service that are crucial to business success.
Parlez Wireless gets down to work to promote itself out of the recession
by Leo Valiquette - Sunday, June 28th, 2009When Lisa Larter, owner of successful TELUS retail store Parlez Wireless on Innes Road, saw the recession setting in, she realized there were only two options: sit back and take the punches, or take action and devise a strategy to not only survive but thrive.
“We knew we had to proactively re-engage with existing customers and [...]
Capital City Luggage still thriving thanks to a fundamental approach to business
by Leo Valiquette - Sunday, June 28th, 2009Murray and Linda Greenberg, owners of Capital City Luggage on Wellington Street West, have endured their share of challenges over almost 25 years in business, but a clear focus on the fundamentals of sound cash-flow management, customer service and consistent self-promotion has kept the till ringing.
In 1980, Murray left the construction and renovation industry and went [...]
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