1. Do as much marketing as you can afford.
There is ample evidence from past downturns that the company that maintains its marketing spend through the downturn exits the downturn in a far better position than its competition. Even in the worst of times, there is still business to be written, markets to be taken and [...]
Posts Tagged ‘qualifying leads’
Recession busting sales practices shouldn’t wait for a recession
by Terry Ledden - Sunday, June 28th, 2009Successful organizations that regularly surpass their competition are those which continuously invest in achieving maximum performance from their sales team regardless of the prevailing market conditions.
Too often when times are good and new business is relatively easy to find, business owners and managers slip their grip on the reins. Less effort is expended on keeping [...]
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