Chris Biber of Searching Works discusses how a business can ensure it can easily be found online by potential customers, which begins with a fundamental understanding of its target audience.
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Posts Tagged ‘Promotion’
Parlez Wireless gets down to work to promote itself out of the recession
by Leo Valiquette - Sunday, June 28th, 2009When Lisa Larter, owner of successful TELUS retail store Parlez Wireless on Innes Road, saw the recession setting in, she realized there were only two options: sit back and take the punches, or take action and devise a strategy to not only survive but thrive.
“We knew we had to proactively re-engage with existing customers and [...]
Reaching new buyers through effective Internet Marketing
by Chris Biber - Sunday, June 28th, 2009Whether you’re a startup with limited resources, or a long-established company with a proven track record, online marketing has fast become a compelling part of your marketing toolbox. It offers unique opportunities to conduct market research, to engage with your target audience and to generate leads.
The 4 Bees
Four interdependent steps are required to make this [...]
Capital City Luggage still thriving thanks to a fundamental approach to business
by Leo Valiquette - Sunday, June 28th, 2009Murray and Linda Greenberg, owners of Capital City Luggage on Wellington Street West, have endured their share of challenges over almost 25 years in business, but a clear focus on the fundamentals of sound cash-flow management, customer service and consistent self-promotion has kept the till ringing.
In 1980, Murray left the construction and renovation industry and went [...]
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