1. Do as much marketing as you can afford.
There is ample evidence from past downturns that the company that maintains its marketing spend through the downturn exits the downturn in a far better position than its competition. Even in the worst of times, there is still business to be written, markets to be taken and [...]
Posts Tagged ‘media coverage’
Media coverage can dramatically boost business
by Leah Geller - Sunday, June 28th, 2009Media coverage can dramatically boost the volume of business coming in the door, but obtaining it requires some basic research, hard work and, perhaps most importantly, realistic expectations.
By media coverage, I am referring to the stories that are produced by a journalist. This is different from advertising, which must be paid for. To a reader, [...]
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