Retailing has always been a hard business. The hours are long, profits are slim, overheads continue to rise and competition never lets up. And now we are in the midst of the worst recession in our lifetimes. So, how are we going to survive? The first reaction of many independent retailers is to work harder, [...]
Posts Tagged ‘marketing’
10 tips for marketing in a downturn
by Francis Moran - Sunday, November 1st, 20091. Do as much marketing as you can afford.
There is ample evidence from past downturns that the company that maintains its marketing spend through the downturn exits the downturn in a far better position than its competition. Even in the worst of times, there is still business to be written, markets to be taken and [...]
OBJ Business Survival Guide, Part II
by Survive and Thrive - Monday, July 13th, 2009The Ottawa Business Journal’s second Business Survival Guide provided a series of articles with insights from experts on a range of topics, from maintaining employee morale during a period of layoffs, to understanding when to outsource, handling commercial leases, managing the books and getting the most out of a marketing budget.
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Partners need to feel the love, especially in business
by Doug and Caroline Somers - Friday, July 3rd, 2009The right partner for your business can provide a host of operational and fiscal advantages, provided you clearly understand the core competencies that distinguish you in the market and the commitment of time and resources required to nurture and maintain a partner relationship.
When considering any kind of partnering arrangement, be it for sales, marketing, distribution, [...]
How to use Twitter as a business development tool
by Lisa Larter - Thursday, July 2nd, 2009Lisa Larter, owner of TELUS dealership Parlez Wireless, has embraced social media as a means to reach out to customers and build sales channels. Here she discusses how Twitter in particular has proven to be an effective tool.
Listen to what the customer wants, then deliver
by Murray and Linda Greenberg - Thursday, July 2nd, 2009Murray and Linda Greenberg, owners of Capital City Luggage, discuss how they have defined their target audience and keep their shop stocked with the right mix of inventory to keep customers coming back.
Market entry: It’s hard to capture what you haven’t defined
by Bruce Fischer - Wednesday, July 1st, 2009Breaking into a new market can dramatically boost your business, provided you can confidently answer three key questions: Who am I trying to reach? How can my product or service help them? Am I offering them something they cannot get elsewhere?
It takes a significant commitment of time and resources to provide adequate answers to these [...]
Financial advisor Sheldon Rice builds personal interest into successful niche business
by Leo Valiquette - Tuesday, June 30th, 2009As a boy, financial advisor Sheldon Rice saw his mother struggle on her own to raise two children and make ends meet. But while this experience compelled him in his professional life to focus his practice on women, it has taken much more than good intentions to build a successful business around such a niche [...]
Parlez Wireless gets down to work to promote itself out of the recession
by Leo Valiquette - Sunday, June 28th, 2009When Lisa Larter, owner of successful TELUS retail store Parlez Wireless on Innes Road, saw the recession setting in, she realized there were only two options: sit back and take the punches, or take action and devise a strategy to not only survive but thrive.
“We knew we had to proactively re-engage with existing customers and [...]
Reaching new buyers through effective Internet Marketing
by Chris Biber - Sunday, June 28th, 2009Whether you’re a startup with limited resources, or a long-established company with a proven track record, online marketing has fast become a compelling part of your marketing toolbox. It offers unique opportunities to conduct market research, to engage with your target audience and to generate leads.
The 4 Bees
Four interdependent steps are required to make this [...]
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