When times are tough and new customers are scarce, the importance of positive relationships to retain existing customers should be self-evident. But how should you go about it? What practices and policies must you implement to ensure valued customers remain loyal?
It begins with your staff, all of your staff. No matter how junior, how senior, [...]
Posts Tagged ‘customer relations’
Keeping the customer happy requires a hard look at every aspect of your operation
by Ken Andrews - Friday, November 27th, 2009
If you were sitting across the table, would you listen to your sales pitch?
by Trevor Wilkins - Friday, July 3rd, 2009Think about the last time you bought something important. Was it today? This week? Last month? Focus on the sequence of events leading up to that moment when you finally, irrevocably decided to buy it – was it important for you to see it, touch it, read the specifications, or maybe just hear an independent [...]
How to use Twitter as a business development tool
by Lisa Larter - Thursday, July 2nd, 2009Lisa Larter, owner of TELUS dealership Parlez Wireless, has embraced social media as a means to reach out to customers and build sales channels. Here she discusses how Twitter in particular has proven to be an effective tool.
Listen to what the customer wants, then deliver
by Murray and Linda Greenberg - Thursday, July 2nd, 2009Murray and Linda Greenberg, owners of Capital City Luggage, discuss how they have defined their target audience and keep their shop stocked with the right mix of inventory to keep customers coming back.
Market entry: It’s hard to capture what you haven’t defined
by Bruce Fischer - Wednesday, July 1st, 2009Breaking into a new market can dramatically boost your business, provided you can confidently answer three key questions: Who am I trying to reach? How can my product or service help them? Am I offering them something they cannot get elsewhere?
It takes a significant commitment of time and resources to provide adequate answers to these [...]
Customers come first at Parlez Wireless
by Lisa Larter - Tuesday, June 30th, 2009Lisa Larter, owner of TELUS dealership Parlez Wireless in Orleans, discusses the fundamental aspects of good customer service that are crucial to business success.
Parlez Wireless gets down to work to promote itself out of the recession
by Leo Valiquette - Sunday, June 28th, 2009When Lisa Larter, owner of successful TELUS retail store Parlez Wireless on Innes Road, saw the recession setting in, she realized there were only two options: sit back and take the punches, or take action and devise a strategy to not only survive but thrive.
“We knew we had to proactively re-engage with existing customers and [...]
Capital City Luggage still thriving thanks to a fundamental approach to business
by Leo Valiquette - Sunday, June 28th, 2009Murray and Linda Greenberg, owners of Capital City Luggage on Wellington Street West, have endured their share of challenges over almost 25 years in business, but a clear focus on the fundamentals of sound cash-flow management, customer service and consistent self-promotion has kept the till ringing.
In 1980, Murray left the construction and renovation industry and went [...]
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