1. Do as much marketing as you can afford.
There is ample evidence from past downturns that the company that maintains its marketing spend through the downturn exits the downturn in a far better position than its competition. Even in the worst of times, there is still business to be written, markets to be taken and [...]
Posts Tagged ‘channel strategy’
Partners need to feel the love, especially in business
by Doug and Caroline Somers - Friday, July 3rd, 2009The right partner for your business can provide a host of operational and fiscal advantages, provided you clearly understand the core competencies that distinguish you in the market and the commitment of time and resources required to nurture and maintain a partner relationship.
When considering any kind of partnering arrangement, be it for sales, marketing, distribution, [...]
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