1. Do as much marketing as you can afford.
There is ample evidence from past downturns that the company that maintains its marketing spend through the downturn exits the downturn in a far better position than its competition. Even in the worst of times, there is still business to be written, markets to be taken and [...]
Posts Tagged ‘business development’
Partners need to feel the love, especially in business
by Doug and Caroline Somers - Friday, July 3rd, 2009The right partner for your business can provide a host of operational and fiscal advantages, provided you clearly understand the core competencies that distinguish you in the market and the commitment of time and resources required to nurture and maintain a partner relationship.
When considering any kind of partnering arrangement, be it for sales, marketing, distribution, [...]
If you were sitting across the table, would you listen to your sales pitch?
by Trevor Wilkins - Friday, July 3rd, 2009Think about the last time you bought something important. Was it today? This week? Last month? Focus on the sequence of events leading up to that moment when you finally, irrevocably decided to buy it – was it important for you to see it, touch it, read the specifications, or maybe just hear an independent [...]
How to use Twitter as a business development tool
by Lisa Larter - Thursday, July 2nd, 2009Lisa Larter, owner of TELUS dealership Parlez Wireless, has embraced social media as a means to reach out to customers and build sales channels. Here she discusses how Twitter in particular has proven to be an effective tool.
Market entry: It’s hard to capture what you haven’t defined
by Bruce Fischer - Wednesday, July 1st, 2009Breaking into a new market can dramatically boost your business, provided you can confidently answer three key questions: Who am I trying to reach? How can my product or service help them? Am I offering them something they cannot get elsewhere?
It takes a significant commitment of time and resources to provide adequate answers to these [...]
The first step in turning ’selling pressure’ into a ‘Two-way Street’ that really works
by Trevor Wilkins - Wednesday, July 1st, 2009Trevor Wilkins and Eve Luecke of Holis Associates demonstrate Four See — a simple yet extremely effective exercise for gaining insight into the motivations, concerns and agendas of the individuals you are trying to influence or sell to.
Where will you take your business in the next 18 months?
by Terry Ledden - Sunday, June 28th, 2009Despite the current economic conditions, opportunities are plentiful for those who are willing to invest the energy to uncover them. Demonstrating the traits of good leadership is crucial, but first, here are specific areas on which to focus when developing your strategy for growing your business.
Your business
You need to be very focused on your target [...]
Recession busting sales practices shouldn’t wait for a recession
by Terry Ledden - Sunday, June 28th, 2009Successful organizations that regularly surpass their competition are those which continuously invest in achieving maximum performance from their sales team regardless of the prevailing market conditions.
Too often when times are good and new business is relatively easy to find, business owners and managers slip their grip on the reins. Less effort is expended on keeping [...]
Loading ...
