When Lisa Larter, owner of successful TELUS retail store Parlez Wireless on Innes Road, saw the recession setting in, she realized there were only two options: sit back and take the punches, or take action and devise a strategy to not only survive but thrive.
“We knew we had to proactively re-engage with existing customers and [...]
Posts Tagged ‘advertising’
Capital City Luggage still thriving thanks to a fundamental approach to business
by Leo Valiquette - Sunday, June 28th, 2009Murray and Linda Greenberg, owners of Capital City Luggage on Wellington Street West, have endured their share of challenges over almost 25 years in business, but a clear focus on the fundamentals of sound cash-flow management, customer service and consistent self-promotion has kept the till ringing.
In 1980, Murray left the construction and renovation industry and went [...]
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