By Murray and Linda Greenberg - Thursday, July 2nd, 2009

Murray and Linda Greenberg, owners of Capital City Luggage, discuss how they have defined their target audience and keep their shop stocked with the right mix of inventory to keep customers coming back.

Category: Case Studies, Video Vignettes.
Industry: Retail
Functional Area: Marketing
Tags: customer relations, customer service, inventory management, marketing, Retail, Sales strategy, self-promotion