By Chris Biber - Wednesday, July 1st, 2009

Chris Biber of Searching Works discusses how a business can ensure it can easily be found online by potential customers, which begins with a fundamental understanding of its target audience.

Category: Expert Advice, Video Vignettes.
Industry: Retail, Technology, Services
Functional Area: Marketing
Tags: Google Analytics, Google Keyword Tool, Internet marketing, keywords, Promotion, search engine optimization, search engines, SEO, web development, web traffic, website development