In tough economic times such as now, leaders and employees are constantly being tested. Staff often succumb to worry and anxiety that can erode morale and productivity across an organization. Frederic stresses the importance of an “egoless” culture, in which staff feel comfortable engaging with senior management to discuss their concerns, as well as regular and open communication to ensure staff understand the Big Picture and appreciate the reasons behind the tough decisions. He touches on the calibre of leadership that is required to maintain morale and ensure a company “stays the course” in challenging times.

Find out more about how this exercise is the first step in Turning Selling Into Buying.