Frederic Boulanger, founder and CEO of Macadamian Technologies Inc., discusses the role his company plays as a software consultancy that helps clients develop successful products, the demands this puts on staff and how the company has remained a destination employer for the best talent. He stresses the importance of an “egoless” culture in which staff feel comfortable engaging with senior management, there is regular communication through forums such as town hall meetings, and staff have strong leadership thats maintain morale and productivity to ensure the company “stays the course” in challenging times.