Lisa Larter, owner of TELUS dealership Parlez Wireless in Orleans, discusses the fundamental aspects of good customer service that are crucial to business success.
Archive for June, 2009
Financial advisor Sheldon Rice builds personal interest into successful niche business
by Leo Valiquette - Tuesday, June 30th, 2009As a boy, financial advisor Sheldon Rice saw his mother struggle on her own to raise two children and make ends meet. But while this experience compelled him in his professional life to focus his practice on women, it has taken much more than good intentions to build a successful business around such a niche [...]
Workforce restructuring during economic crisis – what employers should know
by Andrew Tremayne - Tuesday, June 30th, 2009As the current global economic crisis persists, many employers are forced to consider a realignment of their organization in order to meet their business objectives. Reducing employment costs, from changing the terms of employment, to downsizing the workforce, are often difficult prospects, and are accompanied by numerous legal issues that employers must be aware of.
Changing [...]
Understand and control your cash flow, don’t let it control you
by David Logan - Sunday, June 28th, 2009The issue
Business people know that their business cannot effectively operate without proper cash flow. The issue is to gain an understanding of the details of your businesses cash flow needs, anticipate problems and have solutions. In general if your cash flow has deteriorated and the bank is calling you to repay a demand loan or [...]
Where will you take your business in the next 18 months?
by Terry Ledden - Sunday, June 28th, 2009Despite the current economic conditions, opportunities are plentiful for those who are willing to invest the energy to uncover them. Demonstrating the traits of good leadership is crucial, but first, here are specific areas on which to focus when developing your strategy for growing your business.
Your business
You need to be very focused on your target [...]
Recession busting sales practices shouldn’t wait for a recession
by Terry Ledden - Sunday, June 28th, 2009Successful organizations that regularly surpass their competition are those which continuously invest in achieving maximum performance from their sales team regardless of the prevailing market conditions.
Too often when times are good and new business is relatively easy to find, business owners and managers slip their grip on the reins. Less effort is expended on keeping [...]
Media coverage can dramatically boost business
by Leah Geller - Sunday, June 28th, 2009Media coverage can dramatically boost the volume of business coming in the door, but obtaining it requires some basic research, hard work and, perhaps most importantly, realistic expectations.
By media coverage, I am referring to the stories that are produced by a journalist. This is different from advertising, which must be paid for. To a reader, [...]
Parlez Wireless gets down to work to promote itself out of the recession
by Leo Valiquette - Sunday, June 28th, 2009When Lisa Larter, owner of successful TELUS retail store Parlez Wireless on Innes Road, saw the recession setting in, she realized there were only two options: sit back and take the punches, or take action and devise a strategy to not only survive but thrive.
“We knew we had to proactively re-engage with existing customers and [...]
Going back to basics without going out of business
by John Haralovich - Sunday, June 28th, 2009Times are tough. Sales are lagging, your accounts receivable are being used as a credit line by some customers and creditors are knocking on the door. Money is tight. Perhaps too tight. If this status quo persists, are your creditors going to take action? Is a bankruptcy filing far off?
A company that has slipped into [...]
Reaching new buyers through effective Internet Marketing
by Chris Biber - Sunday, June 28th, 2009Whether you’re a startup with limited resources, or a long-established company with a proven track record, online marketing has fast become a compelling part of your marketing toolbox. It offers unique opportunities to conduct market research, to engage with your target audience and to generate leads.
The 4 Bees
Four interdependent steps are required to make this [...]
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